Fiport Software India was started in late 2011 and is the development branch for the parent company Finovera, Inc. Finovera is headquartered at Milpitas, CA. We help Financial Institutions reinvent their existing Bill Pay into new era digital Bill Management & Payment experience for their customers that boosts engagement & ensures lasting relationships. We are a group of technologists, strategists, designers and financial service specialists on a mission to propel Bill Pay into the digital & mobile age. Our Journey: Finovera made headlines as the premier solution for households to easily organize and manage their bills and document all in one place in the cloud. The free service gained surprising notice from the banking industry and we are now tailoring our Bill Management Solution to small and medium size Banks, Credit cards and Credit unions.
Roles & Responsibilities:
- Plan, execute, and maintain Finoveras digital marketing programs including blogging, email, PR and social media campaigns.
- Measure and report performance of all digital marketing efforts, and assess against goals.
- Identify trends and insights, and optimize spend and performance based on analytics.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create websites, landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
- Help generate sales leads for the sales team.
- Write or help write blogs and website content to attract decision makers from financial institutions.
Required Knowledge & Skills:
- 5+ years of experience in B2B campaigns preferably with financial institutions.
- Demonstrated experience with Google Analytics, SEO, Blogging, Social Media Marketing, and Inbound Digital Marketing techniques.
- Must have excellent writing and communications skills.
- Experience in working with banks, PR and content development is a big plus.
Benefits & Perks: