Overview

Grade: Travel Required :

Reporting to : Head of Marketing Reported to, by: ICB

Minimum Job Requirements

Educational Qualification : Graduate with prior experience with Digital Marketing

Experience: 4-6 years

Any additional requirement: Should have experience handling app based D2C brands

Purpose of the Position (Job Summary)

Develop and ensure implementation of a digital marketing strategy which will assist in the achievement of Aqualite’s Marketing Objectives

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Roles & Responsibilities:
  • Strategy and execution of the brand and performance campaigns on social media
  • Creating the monthly brand and performance growth plans from media activation objectives
  • Coordinates with cross functional teams to build brand /category specific intelligence
  • Determine UX/UI using analytics and data driven insights & identify opportunities and ensure an optimal online experience
  • Lead the creative development of promotional materials, website content, advertisements and other marketing related projects.
  • Coordinate with the PR & advertising team to deploy successful marketing campaigns from idealization to execution
  • Work with mainline agency/in house marketing to develop detailed marketing plans from product intrigue to launch event to sales result which include day to day actions from PR/Media buy/ Soial media
Required Knowledge & Skills:

Technical/ Functional Behavioral

  • 3-4 years experience in running performance and social campaigns for high growth brands
  • Hands on experience with FB & google ads manager. Preferred if in additional exposure in running large scale display & native ads.
  • Digital strategy
  • Retention marketing & CLM
  • Social media
  • Consumer research - High on energy and problem solving attitude
  • Passionate about digital marketing space and building a high scale startup
  • Lead with speed - agility, focus and confidence
  • Own it - be personally & collectively accountable for results
  • Straight talk - Share honestly, transparently and timely
  • A rapid growth mindset with an aptitude to build scale and strong track record of on ground execution
  • Strong in communication, presentation & interpersonal skills
  • Key Stakeholder Management
  • Internal External
  • All Departments
  • As per Scope of role
  • Top Management - Marketing agencies
  • Consultants
  • Vendors
No of Openings: 1
Level: Manager
Experience: 4-6 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Amit Sharma Senior General Manager - HR at Aqualite Footwear Private Limited
Contact Company: Aqualite Footwear

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