The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.
Roles & Responsibilities:
- Build, develop and execute Digital Campaigns (Display, SEO, SEM)
- Development and maintenance of digital channels (websites, email, social media), including online content distribution strategies, digital infrastructure, search engine optimization (SEO), and data/analytics.
Creation & Implementation of the Marketing Strategy:
- Finalization of marketing strategy along with budgets
- Plan a yearly calendar of campaigns and events for online and offline channels
- Competition Analysis
- Manage end to end marketing communications
- Sign-off on all marketing collateral
- Manage corporate and project websites
- Develop and manage a digital marketing plan
- Manage company's social media accounts
- Plan and manage promotional events and workshops
- Responsible for building the Abans Brand
- Creating differentiated positioning in line with the vision and values Manage corporate PR and awards
- Crafting & Managing Customer Experience
- Input on the design of the experience center
- Use technology to create an engaging customer experience
Required Knowledge & Skills:
- Excellent understanding of on-page and off-page SEO (Google, Bing) passionate about keeping up with the latest updates and implementing action plans accordingly.
- Must possess experience of working with marketing automation platforms (e.g. Hubspot, Marketo, ActiveDemand).
- Must be well versed in successfully running email marketing campaigns, ability to design and troubleshoot email templates are a strong plus
- Excellent knowledge of Google Analytics, able to make data-based decisions on campaigns, content, and infrastructure projects
- MBA in Marketing from a top tier college with a minimum of 8+ years experience
- Advanced computer knowledge (M.S. Excel / PowerPoint / Word) is a must. Adobe Illustrator would be an advantage
- Excellent communication skills both verbal and written
Benefits & Perks:
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