Overview

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.

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Roles & Responsibilities:

Digital Marketing:

  • Build, develop and execute Digital Campaigns (Display, SEO, SEM)
  • Development and maintenance of digital channels (websites, email, social media), including online content distribution strategies, digital infrastructure, search engine optimization (SEO), and data/analytics.

Creation & Implementation of the Marketing Strategy:

  • Finalization of marketing strategy along with budgets
  • Plan a yearly calendar of campaigns and events for online and offline channels
  • Competition Analysis

Marketing Communications:

  • Manage end to end marketing communications
  • Sign-off on all marketing collateral
  • Manage corporate and project websites
  • Develop and manage a digital marketing plan
  • Manage company's social media accounts
  • Plan and manage promotional events and workshops

Brand Building:

  • Responsible for building the Abans Brand
  • Creating differentiated positioning in line with the vision and values Manage corporate PR and awards
  • Crafting & Managing Customer Experience
  • Input on the design of the experience center
  • Use technology to create an engaging customer experience
Required Knowledge & Skills:
  • Excellent understanding of on-page and off-page SEO (Google, Bing) passionate about keeping up with the latest updates and implementing action plans accordingly.
  • Must possess experience of working with marketing automation platforms (e.g. Hubspot, Marketo, ActiveDemand).
  • Must be well versed in successfully running email marketing campaigns, ability to design and troubleshoot email templates are a strong plus
  • Excellent knowledge of Google Analytics, able to make data-based decisions on campaigns, content, and infrastructure projects

Qualifications:

  • MBA in Marketing from a top tier college with a minimum of 8+ years experience
  • Advanced computer knowledge (M.S. Excel / PowerPoint / Word) is a must. Adobe Illustrator would be an advantage
  • Excellent communication skills both verbal and written
No of Openings: 1
Level: Manager
Experience: 8 - 12 years
UG: Any Graduate in Any Specialization
PG: MBA/PGDM in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR
Contact Company: ABans Finance

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