Overview

CognitiveCare is looking for an experienced and results-driven Digital Marketing Lead to join its awesome startup team! Digital marketing strategies are extremely important to our company’s success, so this role will be crucial in achieving our business goals and objectives.

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Roles & Responsibilities:

In this role, the Digital Marketing Lead will be responsible for identifying, planning, developing, implementing and managing the company's overall digital marketing strategy/plan, that includes but is not limited to:

  • Promoting and periodically enhancing CognitiveCare's Brand and Image on Online, Social Media {Linked-in, Twitter and others as applicable} and various digital marketing channels through regular site content management, tweets, promos, thought-leadership postings etc. -- an integral part of the role.
  • Planning, managing and continuously improving the marketing campaigns that promote our regularly developed products and services.
  • Measuring KPI's and ROI's -- Track and measure SEO {Search Engine Optimization} and Google Analytics metrics and provide reports on website visits by different kinds of visitors so as to pro-actively target potential future customers, sources of revenue etc.
  • Researching and Forecasting future sales, trends and competitors, and providing suggestions for continuous improvements.
  • Managing, guiding and training digital marketers and other marketing positions in the team as they arise in the future.
  • Staying up-to date with the latest technological advances and best practices in Digital & Product Marketing.
  • Determining, detailing and managing the overall digital marketing budget with a view to maximizing ROI/Revenues while at the same time, minimizing costs.
Required Knowledge & Skills:

We expect the candidate to have 3+ years' experience and a big passion for digital technologies and various digital marketing channels. Experience in Art Direction and Social Media is a must. Hands-on experience with Google Analytics, SEO and relevant tools is essential. Good communication, interpersonal and time-management skills, ability to quickly take ownership, and a sense of pride in making a startup successful are critical. Candidate must be able to work both, independently as well as part of a team -- envisioning, leading, guiding and directing company and client CxO's as well as employees alike.

  •  Maybe an MBA in Marketing/Digital Technologies or relevant field from a TOP Management Institute OR
  • a Creative Artist at Bolly/Tolly/Molly/Sandalwood OR
  • an Event Planner for the who's who in Industry/Cinema OR
  • a creatively/diversely brilliant persona - for e.g. Scaled Everest/Other Peaks?
  • OR swum the English Channel/Palk Strait?
  • OR Trekked the Sahara/Amazon?
  • OR Have a unique attempt/partial solution such as at/to Fermat's last principle?
  • OR represented your City/State/India in any art/sport/academic pursuit etc...
No of Openings: 1
Level: Senior
Experience: 3 - 8 years
UG: Any Graduate in Any Specialization
PG: MBA/PGDM in Marketing
Doctorate: Doctorate Not Required.
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR
Contact Company: CognitiveCare

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