Overview

We are looking for a qualified Head of Digital marketing to take the lead in developing successful, long-term digital marketing strategies for our company. As a head of Digital marketing, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company digital presence. Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives. Our company is multinationals & countries business with different languages & cultures.

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Roles & Responsibilities:
  •  Build our digital marketing roadmap
  • Develop a digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns ensuring brand consistency
  • Design, build, and maintain our social media presence.
  • Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measure and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identify trends and insights, and optimize expenditure and performance based on the insights.
  • Brainstorm new and creative growth strategies through digital marketing.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identify critical conversion points and drop off points and optimizes user funnels.
  • Complete the digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Maintain the digital marketing staff /freelancers by recruiting, selecting, orienting, and training employees.
  • Measure ROI and KPIs and prepare budget
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast sales performance trends and act proactively to increase our market segment
  • Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
  • Stay up-to-date with digital technology developments
Required Knowledge & Skills:
  • 5 to 7 years of experience working in Digital Marketing
  • Bachelor's or master's degree in marketing or a related field
  • Proven work experience as a Digital marketing lead
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design and/or UI-UX design
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Ability to develop and monitor budgets
  • Familiar with financial planning and strategy
No of Openings: 1
Level: Senior
Experience: 5-7 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Andres Alba CTO at Bankaks
Contact Company: Bankaks

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