Overview

Digital Marketing Managers are in charge of planning and managing marketing campaigns that promote a company’s brand, products, and services.

Their duties include planning campaigns, analyzing metrics, and identifying trends.

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Roles & Responsibilities:
  • Plan and execute all digital marketing campaigns
  • Identify new trends in Digital Marketing, evaluate new technologies, create top-notch UI/UX and corporate and brand website content. Via SEO/SEM allied tools, ensure that the brand is at the forefront.
  • Creation of all digital assets contributing to brand aesthetics, brand experience, online booking ease and tools, navigation of content.
  • Drive this channel as a primary lead generator, as well as business contributor. Sharp focus on technology governing content creation and tooling.
  • Conceptualize & implement campaigns on the digital channels on all Web, SEO/SEM,marketing database, email, social media based.
  • Create and maintain dashboards towards evaluation of lead generation, business metrics.
  • Measure and report performance of all Digital Marketing campaigns, Quality of leads,closures on leads and revenue generated through digital channels.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Evaluate emerging technologies.
  • Provide thought leadership and perspective for adoption where appropriate.
  • Closely work with sales and presales for monitoring of leads and collect feedback on the quality of interactions.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies across all mediums
  • Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns across various Advertising portals
  • Track, report, and analyze website analytics, initiatives and campaigns
  • Understanding campaigns and creating relevant ads
  • Designs, builds, and maintains our social media presence.
  • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Managing online brand and product campaigns to raise brand awareness.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
Required Knowledge & Skills:

Please refer to the description above.

No of Openings: 1
Level: Manager
Experience: 5-8 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR
Contact Company: Kudroli World
Email: archanaa@kudroliworld.com

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