Overview

We are looking for an experienced Digital Marketing Head to direct and oversee our Marketing department.

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Roles & Responsibilities:
  • Should have experience handling US E commerce Brand.
  • Hands on to design implement and monitor effective marketing strategies that align with our
    business goals.
  • Traffic generation across all our products using paid channels using PPC, PPV and CPA
    techniques.
  • Ideal candidate has a solid Marketing background and work experience managing a variety of
    promotional projects end-to-end, including advertising campaigns and digital marketing
    techniques.
  • Play a significant role shaping the company’s strategic marketing planning and help achieve sales aggressive goals.
  • To ensure that the Marketing departments activities contribute to our company’s long-term success.
  • Setting strategies and managing Search Engine Optimization (SEO), Affiliate Marketing, Email
  • Marketing, Lead Generation, Webinars/Workshops and Mobile marketing to generate higher unique visitors.
  • Manage website analytics and provide input to the team for improving user experience, content/creative management.
  • Segment the potential customer base, understand the use cases for each segment, and develop
    customized communication to generate relevant leads for the Sales team.
  • Own lead volume and conversion targets for the group and drive highest results through aggressive budget management.
  • Publish comprehensive regular reports on digital initiates to enable data-driven decision making.
    Communicate to senior management about on-going initiatives on a regular basis.
  • Research and recommend best practices within the industry and amongst competitors. Spot digital trends and capitalize relevant ones.
  • Develop and implement a cohesive marketing plan to increase brand awareness
    Set aggressive goals for marketing initiatives
  • Design and review the Marketing departments budget Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics for the CEO
  • Conduct market analysis to identify challenges and opportunities for growth
  • Provide guidance and ideas to organize effective marketing events
  • Track competitor’s activities and do competitive analysis
  • Prepare presentations; arrange webinars, marketing collateral, data sheets and abstracts.
Required Knowledge & Skills:
  • Proven work experience as a Head of Marketing or Director of Marketing
  • Demonstrable experience designing and implementing successful marketing campaigns
  • Solid knowledge of Pardot, sales force, web analytics and Google Ad words
  • Experience with CRM software and digital marketing tools, social media techniques
  • Strong leadership skills
  • Excellent communication skills
  • Strong analytical and project management skills
  • Strategic mind set, with ability to make difficult decisions
  • General Management
  • Brand Management
  • Business Leadership
  • Strategic Planning
  • Business Development
  • Business Planning & Operations
  • Organizational Design
  • Product Innovation
  • Advertising Strategy and Development
  • Consumer Communications/Channel communication
  • Multiple Industry marketing experience
No of Openings: 2
Level: Senior
Experience: 10 - 16 years
UG: Any Graduate in Any Specialization
PG: MBA/PGDM in International Business, Advertising/Mass Communication, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR
Contact Company: Wen Energy Systems

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