Overview

Founded in 2020, TrueHAB is a consumer internet startup, building the world’s largest community of travelers, and is backed by a business house with over 20 years of experience in internet & technology business. On the consumer front, it is capturing the entire life-cycle of a traveler, from getting inspired, discovery & planning trips. Simultaneously using artificial intelligence, connecting the travelers with the best travel agents, optimizing the travel cost and assisting them to find some unexplored destinations.

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Roles & Responsibilities:
  • Design and run marketing campaigns & advertisements to acquire customers (farmers) through digital networks such as Google, Social media channels, Advertisement networks, etc.
  • A/B Testing, measure the performance of CTAs and improve conversion rate consistently.
  • Optimize and efficient use the monthly budget assigned across the digital marketing funnel
  • Work on the SEO and keyword strategy to ensure smoother app download and better company branding
  • Use marketing analytics tools to analyze & track the ROI & CAC for each marketing campaign
  • Prepare and share daily/weekly/monthly performance reports keeping track of campaigns and their analysis
  • Keep attention to the updates of App store, Google, and social media channels algorithm updates.
  • Collaborate with the design team to prepare click bait /marketing collateral required for running campaigns
Required Knowledge & Skills:
  • B Tech from Tier 1 institutes or B Tech and MBA combined (mandatory)
  • Diploma/course in digital marketing/social media marketing preferred
  • Minimum 5 years of experience in using digital/social media to acquire B2C customers
  • Proficient in running paid advertising campaigns on Google, Social Media channels, Ad networks
  • Experience in working with start-up/company that works with rural customers will be ideal
  • Experience in generating leads and achieving long term sustainable growth
  • Impeccable communication skills
  • Eager to work individually and with a team in a growing start-up
No of Openings: 1
Level: Senior
Experience: 4 - 7 years
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR
Contact Company: TrueHAB Pvt Ltd

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