Founded in 2020, TrueHAB is a consumer internet startup, building the world’s largest community of travelers, and is backed by a business house with over 20 years of experience in internet & technology business. On the consumer front, it is capturing the entire life-cycle of a traveler, from getting inspired, discovery & planning trips. Simultaneously using artificial intelligence, connecting the travelers with the best travel agents, optimizing the travel cost and assisting them to find some unexplored destinations.
Roles & Responsibilities:
- Design and run marketing campaigns & advertisements to acquire customers (farmers) through digital networks such as Google, Social media channels, Advertisement networks, etc.
- A/B Testing, measure the performance of CTAs and improve conversion rate consistently.
- Optimize and efficient use the monthly budget assigned across the digital marketing funnel
- Work on the SEO and keyword strategy to ensure smoother app download and better company branding
- Use marketing analytics tools to analyze & track the ROI & CAC for each marketing campaign
- Prepare and share daily/weekly/monthly performance reports keeping track of campaigns and their analysis
- Keep attention to the updates of App store, Google, and social media channels algorithm updates.
- Collaborate with the design team to prepare click bait /marketing collateral required for running campaigns
Required Knowledge & Skills:
- B Tech from Tier 1 institutes or B Tech and MBA combined (mandatory)
- Diploma/course in digital marketing/social media marketing preferred
- Minimum 5 years of experience in using digital/social media to acquire B2C customers
- Proficient in running paid advertising campaigns on Google, Social Media channels, Ad networks
- Experience in working with start-up/company that works with rural customers will be ideal
- Experience in generating leads and achieving long term sustainable growth
- Impeccable communication skills
- Eager to work individually and with a team in a growing start-up
Benefits & Perks:
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