Its a Export House & its Expanding the B to C Business in US & Canada
Roles & Responsibilities:
- Designing and sending marketing emails regularly to the customers to increase sales(with the help of Graphic Designer).
- Handling all the social media accounts of the company on Instagram, Facebook, YouTube, Google etc.
- Assisting in the formulation of strategies to build a lasting connection with consumers
- Publishing blogs are written by our content writers to help in SEO.
- Planning and monitoring the ongoing company presence on social media
- Have knowledge of all aspects of SEO (Search Engine Optimization) such as Keywords
- Responsible for boosting DA, PA & Trust flow of website by building Links on authorative websites
- Proven Experience in SEM (Search Engine Marketing) to increase SERP (Search engine ranking pages) CTR (Click through rate)
- Well versed with ad marketing platforms - Google Ads and Facebook Ads.
- Well-Researched in Latest updates by search engines and well-versed in implementing search engine optimization recommendations.
- Work with the development team to ensure SEO best practices are properly implemented. Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Research, Competitor Analysis, Content-marketing, inter-linking and Tags management for all URLs of a website
- Responsible for managing all SEO activities such as content strategy, link building & keyword strategy to increase rankings on all major search networks, manage all SEM campaigns on Google, Yahoo & Bing in order to maximize ROI
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions. Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).
- Monitor and evaluate web analytics dashboards and SEO reports.
- The main focus will be off-page and on-page optimization.
- Perform all off-page tasks successfully, including article insertion /press release/directory submissions, RSS feeds, forum postings, blog posts, social bookmarking and commenting on social networks.
- Should be able to manage Micro-sites link building.
- Need to manage online marketing campaign &promote brand online
- Ensure all SEO Work, both Off Page and On Page done is on par with Industry Standards.
- Provide SEO Analysis and Recommendations to Development, Testing and Content Team
- E-mail Marketing, Content & Blog Marketing, Analytics & Reporting & Continuous Market research
- Manage social media marketing campaigns and day-to-day activities. Monitor, listen and respond to users
Required Knowledge & Skills:
- Minimum 3 years of experience in E-commerce industry.
- Should have an extremely creative mindset to create new policies and strategies to attract and retain customers.
- Superior verbal and written communication skills
- Should be able to work comfortably in a team.
- Advanced computer literacy especially in Microsoft Office applications.
- Desire to work in a fast-paced, challenging environment
- Explain products and services, and answer questions from customers
- Must meet all Sales Targets on time.
- Google Ad words & Analytics Certified Preferred.
Experience: 3 - 5 yrs
UG: Any Graduate - Any Specialization
PG: MBA/PGDM - Any Specialization
Doctorate: Doctorate Not Required
Benefits & Perks:
Recruiter Name: Sudhir
Contact Company: Exion International
Contact No: +91 8960888858