Overview
Disprz is a SaaS-based mobile learning & engagement solution empowering every employee across organizational ranks accelerate their careers through daily up-skilling and continuous capability building with smart learning interventions in the flow of daily work.
Roles & Responsibilities:
Website Management:
- Lead the effort in revamping the company website to a world-class one, including providing thought leadership to articulate the company’s latest offerings to business decision makers and project managing the external design agency to delivery on time and within budget
- Develop and drive content marketing initiatives including articles, blogs, case studies, videos
- Manage SEO activities for the website
Social Presence Management:
- Drive, manage and deliver content marketing initiatives across our LinkedIn and Twitter accounts, to optimise a cohesive funnel approach from awareness, consideration and conversion.
- Calendarise, develop and deliver content for our Disprz 100 initiative
Paid Digital Marketing:
- Drive the company’s inbound marketing strategy, including allocating the digital marketing budgets across social, PPC, SaaS software platforms (like G2Crowd) and affiliate marketing channels
- Track the digital marketing effectiveness and make real-time data-driven decisions to maximise efficiency and effectiveness
Required Knowledge & Skills:
Education
- M.B.A. from Tier I / II school with specialisation in Marketing or a Masters Degree in marketing / communication /advertising or a related field
Experience
- 8-10 years of experience in various marketing roles
- At least 3 years experience in SaaS / b2b marketing
- At least 2 years experience in digital marketing roles in any tech start-up with hands-on experience in campaign management
No of Openings: 1
Level: Senior
Experience: 8 - 10 years
UG: Any Graduate in Any Specialization
PG: M.A in PR/ Advertising, Communication, MBA/PGDM in Marketing
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:
Not Disclosed.
Recruiter Name: HR
Contact Company: Disprz
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