Overview

This is a highly visible role, where you will be expected to take full accountability of marketing campaigns on both Facebook and Google for both strategy and execution. You will work closely with creative teams and analytics teams to ensure that campaign execution is optimized through constant feedback-driven based on data-driven insights.

Campaigns will cover both leads & conversions. Your KPIs will be to optimize the funnels and manage campaign ROI. You will be expected to have a solid command on key marketing concepts such as defining target audiences (user persona), messaging for the creative team and ad copy. You will also be expected to have a solid footing on marketing analytics, and especially on Cost and ROI attribution. Prior experience in Content Marketing or Product Marketing are highly encouraged to apply! You must have an experimenting mindset!

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Roles & Responsibilities:
  • Conduct user research and build user personas for TG
  • Setup and run campaigns on paid channels using targeted audiences to meet lead and conversation targets
  • Manage and optimize campaigns for performance across the marketing funnel
  • Create communications through Email/Push Notifications for retention
  • Provide inputs to content and graphics teams in order to increase the effectiveness of the campaigns
  • Work closely with the product team to increase the retention of users
Required Knowledge & Skills:
  • B-Tech / M-Tech / Economics UG/PG / Statistics US/PG / MBA Marketing/Finance from a very well reputed college and a hunger for learning and implementing marketing
  • Excellent academic record, strong logical and analytical skills
  • At least 5 years of experience in digital marketing focused on user acquisition and paid campaigns on
  • Facebook and Google. You should be an expert on Facebook and Google content distribution and how it works
  • You should be an avid user and contributor to User groups/forums that discuss Facebook and Google distribution and how it's changing
  • Experience in content marketing, affiliate transaction, and performance marketing highly desired
  • Ability to work with data and uncover insights into the consumer mindset
  • Out of the box thinker and innovator
  • Excellent communication (oral and written) and analytical skills
No of Openings: 1
Level: Senior
Experience: 5 - 10 years
UG: B.Tech/B.E. in Any Specialization, Any Graduate in Any Specialization
PG: MBA/PGDM in Finance, Any Specialization, Marketing
Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required
Benefits & Perks:

Not Disclosed

Recruiter Name: Anjali Sharma
Contact Company: Convosight

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