Overview

Burrito Restaurants Pvt Ltd

California Burrito is a Mexican fast-casual restaurant chain with 30 locations across Bangalore and 3 in Delhi. The company was started in 2012 by 3 Americans and will reach 100 stores in the next 3 years.

Our company is growing rapidly and we are looking for an entrepreneurial, highly analytical, energetic, incisive marketing professional with deep knowledge of online marketing with exposure to offline marketing.

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Roles & Responsibilities:

ROLES/RESPONSIBILITIES - MARKETING

  • Overseeing and developing marketing campaigns with digital content.
  • Running marketing campaigns across digital platforms.
  • Sending out targeted SMS offers to CB mobile database.
  • Developing a community of customers to get feedback from.
  • Managing Swiggy/Zomato/Uber Eats campaigns.
  • Organizing events and activation.

ROLES/RESPONSIBILITIES - REPORTING/ANALYSIS

  • Conducting research to identify, segment and define audiences
  • Analysing sales and product data (day-part, week-part) to recommend marketing strategies.
  • Gauging effectives of digital ad spends.
  • Conducting customer surveys to drive strategy.
  • Conducting focus groups for new products.
  • Updating databases and use California Burrito ERP-based customer relationship.
  • management system.

ROLES/RESPONSIBILITIES - BRAND

  • Ensure all brand touch-points are cohesive and in-line with brand strategy.
  • Maintain websites and keep abreast of data analytics.
  • Maintain social media pages.
  • Write and proofread creative copy.
  • Community management and responses to reviews.
Required Knowledge & Skills:
  • 3-6 years experience in digital marketing.
  • Experience in FMCG, Ecommerce, or food and beverage sector.
  • Self-starter, ready to take on new challenges.
  • Data driven, loves to analyse data.
  • Customer focused, comfortable talking with customers.
  • Loves precision in work.
  • Positive attitude and ability to work with team.
  • Strong in follow up

BASIC QUALIFICATIONS

  • Experience with online and offline marketing.
  • Comfortable using excel.
  • Minimum 3 years of experience in marketing.
  • Well-versed in digital platforms like Facebook, Adwords.

PREFERRED QUALIFICATIONS

  • MBA.
  • Math and statistics knowledge.
  • Well versed in Excel Macros, SQL or Python.
No of Openings: 1
Level: Manager
Experience: 4 - 9 yrs
UG: Any Graduate - Any Specialization
PG: MBA/PGDM - Any Specialization
Doctorate: Doctorate Not Required.
Benefits & Perks:

Not Disclosed.

Recruiter Name: Bert Mueller
Contact Company: Burrito Restaurants

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