Digital Marketing / Google AdWords

Overview

CollegeDekho.com is a disruptive technology education start-up offering both B2B and B2C solutions. The main offerings in the B2C model includes providing end-to-end admission solutions to students and the B2B model includes offering Digital Marketing Solutions (DMS) to clients. With over 36000+ colleges in its database, CollegeDekho.com is one of the most promising start-ups in India in 2015.

Tagged as: Bing Ads, Digital Content Curator, Facebook Marketing, Pay Per Click, Pay Per Click Specialist, PPC Analyst, PPC Campaign, PPC Executive, PPC Expert, PPC Manager, PPC Strategist, SEM Analyst, SEM Manager, SEM Specialist, Social Media Campaign

Roles & Responsibilities:

• Develop and manage digital marketing campaigns across all the platforms [Google AdWords and Facebook
• Oversee a social media campaigns, page management - Facebook, Twitter, Google Plus etc
• Write and optimize content for the website and social networking accounts such as Facebook, Twitter etc
• Track and analyse website traffic flow and provide regular internal reports
• Create ideas and online banners for Ads and oversee pay per click (PPC) ad management
• Execute and manage email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
• Attend affiliate networking events and maintain relationship with vendors

Required Knowledge & Skills:

• Good basis knowledge of digital marketing
• Certification or prior hands on experience on digital media platforms
• Zeal to learn new things
• Education : Graduation/Post Graduation
• Strong articulation and presentation