Uniphore is looking for a Digital Marketing Executive to join our global Demand Generation and Digital Marketing Team. We are looking for an individual contributor with some years of experience and tons of energy and interest in learning the future of demand generation and becoming a star marketer in our Team.
Roles & Responsibilities:
- Work with the digital and demand gen leaders to develop a marketing campaign strategy that supports qualified pipeline contribution.
- Analyze web and user path analytics to inform decisions and boost performance.
- Work with Brand/Design Manager on UX research, taking insights to develop web design and optimization plan.
- Work with SEO Manager to refresh and prioritize web pages that need to be SEO optimized
- Work closely with the Content Marketing team to keep current of the available content pantry and traffic management of web modules.
- Work closely with the Web Development/Ops team on prioritizing tasks on dev roadmap.
- Establish governance and ongoing optimization process for retiring and updating assets.
- Work with key stakeholders to refresh targeting/personalization business rules and adaptive web content approaches.
- Evaluate and recommend new marketing opportunities using Pardot/Demand Base capabilities.
Required Knowledge & Skills:
- 3+ years- experience in a digital marketing role
- Experience working in a B2B marketing high output environment with impeccable project management skills.
- Certifications in Project Management, Agile (Scrum Master) preferred
- Experience operating with WordPress or similar CMS, HTML and CSS.
- Experience operating Google Analytics.
- Data-driven with previous experience reporting on-site metrics and providing insight to decision-makers
- A clear understanding of sales funnel dynamics; strong knowledge of marketing, demand generation and lead management.
- Comfortable working in a fast-paced environment where strategies or campaigns can quickly shift as business needs warrant.
Benefits & Perks:
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