Overview

Toppr is looking for its Digital Marketing Executive/ Sr. Digital Media Executive (DME). As a DME, you- ll be responsible for the performance marketing of Toppr’s app and website. You- ll primarily be responsible for generating leads in cost-effective ways, using various digital marketing techniques, which will require you to:

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Roles & Responsibilities:
  • Plan, execute, and track Toppr's integrated digital marketing strategy across channels and objectives - app installs, display, search, affiliates among others.
  • Partner closely with cross-functional teams to identify the requirements and plan accordingly.
  • Manage agencies and affiliates and own strategy to drive maximum ROI from campaigns.
  • Regularly optimize the campaign performance.
  • Grow the lead volume to 10x at a sustainable cost.
  • Day to day activities includes creating campaign, monitoring, optimizing, creating Reports etc.
  • Measure performance of digital marketing using Google analytics and in-house tools
  • Stay up to date with the latest trends in Digital and best practices
  • Give new and creative ideas in terms of marketing channels, creative content, and ways to in-crease performance
  • Keeping track of affiliate campaigns, performance, lead quality and payments
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Conduct keyword research, A/B testing and analyze creative/content performance.
Required Knowledge & Skills:
  • Minimum 1-year experience in Digital Marketing
  • Proficiency in Google Ads performance campaigns specifically Search & App install campaign
  • Experience & knowledge of handling different digital marketing channels
  • Excellent understanding of digital marketing concepts and best practices
  • Knowhow of web & app analytics tools (e.g. Google Analytics)
  • Excellent understanding of excel and advanced excel functions
No of Openings: 1
Level: Senior
Experience: 1-4 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Learn from the best: Learn from leaders who have built Toppr from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues. Continual growth and impact: We have over 13 million users, and we- ve more than tripled our revenue year-over-year. Touch the lives of millions of young students. Watch your work make an impact on achieving Toppr's goals. As the business grows, you grow: We want Toppr to be built from within. We look at you as someone with the potential to make Toppr a $10B company and become the future General Manager of Toppr. HOW YOU Will RAMP : First week...

  • Induction programme :
    • Understand Toppr's journey, its values and mission.
    • Spend time with the Marketing, Product, and Sales teams to get up-to-speed on Topprs fering, its competition, and future outlook.

By Day 30 :

  • Understand Toppr's objectives: Assist in defining the objectives and key results (OKRs) that Toppr's digital marketing strategy must achieve.
  • Conduct research: Explore and analyze the best digital marketing channels for Toppr. Basis your research, predict the response of the campaign. The goal is positive ROI.
  • Plan and execute: Based on your research, coordinate, plan, and prepare the leads plan. Present this plan to the stakeholders and incorporate their feedback into final plan.

Day 90 : 

  • Track and evaluate: Set up a tracking mechanism to measure the effectiveness of the digital marketing campaign.
  • Evaluate performance: Generate analysis of campaign performance. Measure the impact of work and use data to refine priorities.
  • Refine execution: Make decisions based on data and stay ahead of the curve by aiming for the best ROI.
Recruiter Name: Ashwini Senior Talent Acquisition Executive at Toppr Technologies
Contact Company: Toppr Technologies

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