Digital Marketing Executive

Overview

Kopykitab is “India’s 1st digital Library” dedicated to making education affordable & accessible. We have the largest collection of eBooks & branded digital content in Higher Education, School (K12), Professional & Competitive Exams. We have a strong foundation of leading publishers & tutorials as content partners. We want to bridge the gap between content providers & students using our technology platform.

Tagged as: Campaign Management, Campaign Manager, Copy Writer, Demand Generation, Digital Marketing, Digital Marketing Executive, Email Marketing Executive, Email Marketing Manager, Email Writing, Lead Generation, Marketing Campaigns, Senior Digital Marketing Executive

Roles & Responsibilities:

• Conceptualize execute the idea of coordinated email marketing campaigns.
• Engage with Content writers plan a relevant content strategy for engaging email content
• Build decent design/ graphic ideas for the email campaigns
• Implementing email marketing best practices like segmenting, targeting, frequency and deliverability
• Hands-on list generation, list management and list scrubbing activity generating potential prospects
• Driving engaging organic conversation and relationship building with the email subscribers
• Ongoing campaign management against metrics, targets, and ROI goals
• Leading marketing campaigns ensuring maximum email delivery.

Required Knowledge & Skills:

• B.Tech/BE with 2-3 Year exp in email marketing
• Excellent written and verbal communication skills
• Strong analytical mind
• Excellent in Google analytics
• Good knowledge of running International email marketing campaigns.
• Innovative, creative and hard-working.