Digital Marketing Executive

Overview

If you think you got it in you to handle the happy chaos of a VC funded startup stirred with the energy of working with a mostly under-30 team, sprinkled with the pressure (and satisfaction) of making an actual difference in the world with the work you do; we have a question for you – where have you been all along?

Tagged as: Campaign Management, Digital Marketing, Digital Marketing Executive, Display Advertising, Facebook Marketing, Google Ads, Lead Generation, Marketing Campaigns, Paid Marketing, PPC Campaign, Search Engine Marketing, Search Engine Optimization, Senior Digital Marketing Executive, Social Media, Social Media Campaign

Roles & Responsibilities:

• Knowledge of, or drive to learn the ins and outs Search, Social and Native
• Find new and effective paid marketing channels
• Executing tests and strategic plans end-to-end
• Reporting, analysing, and providing action able insights for internal teams
• Create / optimize landing pages for conversion
• Track, report, and analyse website analytics and campaigns
• Increase Traffic, and Conversions
• Increase the number of Fundraising Campaigns on the Website
• Keep a track of various Audiences and their performance
• Generate Lead Acquisition
• ROI Driven Paid Customer Acquisition

Required Knowledge & Skills:

• Should be very conversant with Facebook Ads, Google Adwords, Taboola & Columbia native advertising
• Excellent communication skills, both oral and written
• Excellent interpersonal and presentation skill
• Logical, analytical thinking skills
• Knowledge of and ability to use various research tools
• Organized and excellent interpersonal and writing skills
• Good with all bidding strategies PPC, CPA etc
• Deep understanding of Audience Behaviour and Audience reception