Digital Marketing Executive

Overview

Firstcry.com is Asia’s largest online shopping portal for kids and baby products with more than 2 Lac products and over 10 million plus happy customers. The company has been growing rapidly since its inception in 2010 from 4 members to more than 2000 employees and the trend continues. With the headquarters in Pune, it also has presence in Delhi, Bangalore, Mumbai & Kolkata.

Tagged as: Campaign Management, Campaign Manager, Digital Marketing, Digital Marketing Executive, Internet Marketing Executive, Marketing Campaigns, Marketing Executive, Marketing Management, Online Marketing, Online Reputation Management, PPC Campaign, Search Engine Marketing, Search Engine Optimization, Search Engine Optimization Expert, Senior Digital Marketing Executive

Roles & Responsibilities:

• Design, Manage & Execute Online Campaigns for Brands.
• Own the media strategy across all teams and ensure campaigns are set up for success.
• Manage, delegate the day to day media executions to ensure adherence to deadlines, media plan changes, creative specs, blocking charts, etc.
• Define key metrics and work with insights team to build deeper insights into media plans and optimization opportunities.
• Provide informed point of views on recommendations and opportunities on media strategies and tactics.
• Support the execution of strategy, provide brand guidance and maintain strong client satisfaction on assigned accounts.

Required Knowledge & Skills:

• Must be able to think creatively about innovative approaches.
• Should be comfortable writing and communicating effectively
• Willingness to work in a team as well as independently
• Analytical mind-set and critical thinking
• Hands-on MS Excel skill is a must
• Exposure in E-commerce industry will be an advantage
• Proven stakeholders management skills to collaborate with cross-functional teams and get things done