We are hiring for Digital Marketing Executive with Anand Rathi Shares & Stock Brokers Ltd for Mumbai location.
Roles & Responsibilities:
- Execute and monitor paid digital marketing campaigns including social media and Google Ads
- Track, report, and measure website analytics using web analytics tools (Google Analytics, WebTrends etc.)
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Assisting the team in the creation of high quality, informative SEO content
- Constant monitoring of investment platforms (Web and mobile), identify functional errors and report
- Assist in content strategy for marketing collaterals such as landing pages, mailers, Ad posts etc.
- Drive the digital customer journey by organizing its distribution through various channels
- Co-ordinate with digital agencies to get things done adhering to the timeframe
- Supporting in conceptualizing innovative marketing campaigns for lead generation and product promotion
- Co-ordinate with product heads and assist in delivering their requirements
- Constant monitoring of Investment Services website, analyse the website on timely basis and fix bugs after proper identification
- Managing and modifying content of the web pages as and when required
- Co-ordinate with internal team (designers, developers and CRM team) for creatives, HTML files, integration and testing
- Co-ordinating with vendors for new and innovative customer acquisition campaigns
- Observing and keeping a check on website and investment platforms of competitors
Maintaining monthly lead and conversion reports
Required Knowledge & Skills:
Please refer to the description above.
Benefits & Perks:
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