Overview

Established in the year 1980, CCS Technologies is a software services company headquartered at InfoPark, Cochin, India. We have built a strong brand both domestically and overseas through a strong culture, a well-equipped and state-of-the-art development center and a talented team of 300+ professionals.

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Roles & Responsibilities:
  • Create and execute the Digital Media Strategy for the company
  • Assist the Sales team in achieving quarterly targets by building awareness and increasing visibility of CCS and CCS services to target audience

Marketing Assets / Collateral

  • Coordinate between Delivery team, Sales team and CXO to build a marketing asset library that will showcase company experience and expertise
  • Work with internal stakeholders to collate and publish case studies, blogs, videos, webcasts and webinars across company's digital channels on an ongoing basis
  • Convert content / information provided by Delivery team into powerful and visually appealing PPT
  • decks that are relevant to target audience

Website Management

  • Ownership of Company website to ensure content and design are up-to-date
  • Attain key performance indicators such as increasing website visitation, reducing the website bounce rate, increasing engagement time or improving conversion
  • Track and analyse website traffic data to improve content and increase inbound leads / engagement
  • Work with SEO experts to ensure website keywords are updated and relevant

Social Media Management

  • Maintain, optimize and manage content on social marketing accounts such as LinkedIn, Twitter and Facebook
  • Create and share relevant content on Social Media handles that will meet Company's marketing objectives
  • Identify and participate in online user groups and communities to increase visibility

Marketing Campaigns

  • Develop and manage digital marketing campaigns that include targeted advertisements on Google AdWords, LinkedIn Advertising and Facebook Advertising
  • Create content for emails, scripts for calling and LinkedIn outreach that will help lead generators improve conversion ratio
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
  • Manage and coordinate offline marketing activities such as events and printed marketing collateral
Required Knowledge & Skills:
  • Global view of IT Services Industry : Should have a good understanding of global IT markets and the different trends in the market shaping IT Services Industry
  • Core Digital Marketing skills : Should have strong knowledge and experience of positioning and branding and key practices that facilitate this - such as Digital Campaigns, SEO, Blog Publishing etc
  • Communication : Excellent written/verbal communication skills, should be able to edit content independently and interact with external partners and channels
  • Project Management/Stakeholder management - Need to have good project management/ stakeholder management skills to be able to collaborate with key leaders in the organization for various Digital
  • Marketing activities and be able to drive initiatives independently from concept to closure
No of Openings: 1
Level: Executive
Experience: 4 - 8 years
UG: Graduation Not Required, Any Graduate in Any Specialization
PG: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required.
Benefits & Perks:

Not Disclosed.

Recruiter Name: Rajesh CR
Contact Company: CCS Technologies

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