Overview

Purple Style Labs, in a joint venture with Pernia’s Pop-Up Shop, is a trend-driven fashion house that comprises of multiple fashion brands from all over India. Our goal is to create a platform that gives our customers a memorable shopping experience and also foster the growth of brands through online and offline retail strategies at a global scale.

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Roles & Responsibilities:
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight into online marketing trends and keep strategies up-to-date
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Maintain partnerships with media agencies and vendors.
Required Knowledge & Skills:
  • Proven experience as a Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
  • Perfect knowledge of web analytics tools (e.g. Google Analytics etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
No of Openings: 1
Level: Associate
Experience: 2 - 5 yrs
UG: Any Graduate - Any Specialization
PG: PG Not Required.
Doctorate: Doctorate Not Required.
Benefits & Perks:

Not Disclosed.

Recruiter Name: Jasmine Lakhani
Contact Company: Purple Style Labs

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