Overview

The Marketing team develops and executes a marketing strategy resulting in a compelling brand narrative and lead generation for ZoomRx. The Digital Marketing Analyst will play a key role in building a comprehensive digital marketing data infrastructure and analyzing campaign and customer data to inform the optimization of all ZoomRx marketing efforts.

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Roles & Responsibilities:
  • Help further develop organizational digital marketing data analytics infrastructure
  • Build and customize Google Analytics implementations to measure target audience journey and conversion behavior
  • Build reports and dashboards that track the performance of marketing campaigns across various channels (including LinkedIn, GoogleAds, email campaigns, conference exhibition, among others)
  • Create repeatable data processes to increase the team’s efficiency and reduce data-gathering burden
  • Design and implement A/B test techniques alongside content team
  • Analyze data and translate analysis into recommendations to further optimize campaigns
  • Apply PPC best practices to manage ongoing inbound digital marketing alongside the content team
  • Work with Sales and Business Development teams to ensure quality lead management
  • Work closely with the web development team to implement new marketing technologies and tracking tools
  • Other marketing operational tasks as necessary
Required Knowledge & Skills:
  • 1.5 to 4 years experience in digital marketing and data analytics
  • Ability to work in a fast-paced, iterative environment
  • Strong data organization skills combined with the ability to draw out insights and make
No of Openings: 1
Level: Executive
Experience: 1 - 5 years
UG: Any Graduate in Any Specialization
PG: MBA/PGDM in Any Specialization, Post Graduation Not Required, MS/M.Sc(Science) in Any Specialization, PG Diploma in Any Specialization, MCA in Any Specialization, M.Tech in Any Specialization
Doctorate: Doctorate Not Required
Benefits & Perks:
  • Be part of a rapidly growing company
  • The freedom to think outside the box and experiment with tasks without being shackled by stringent guidelines
  • A multitude of opportunities to learn about things you are interested in and to share your expertise with fellow ZoomRxers
Recruiter Name: HR
Contact Company: ZoomRx Healthcare Technology Solutions
Email: careers@zoomrx.com

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