Overview

Pyreon is looking for a Digital Marketing Analyst to head their marketing team. The person in question should be smart and self-driven individual capable of running marketing campaigns for the company with the purpose of generating leads.

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Roles & Responsibilities:

Strategy, Goals and Planning

  • Responsibility for planning and budgetary control of all digital marketing.
  • Working with the executive team in development of overall online marketing plan and set goals.
  • Devising strategies to drive online traffic to the company website.
  • Creating and overseeing the social media strategy for the company.
  • Evaluating customer research, market conditions and competitor data.

Execution

  • Implementing lead scoring practices to enable higher conversions of quality leads.
  • Setup Email campaigns, blogs, forums, display marketing and other social media experience to generate leads.
  • Working collaboratively with the executive team to ensure automated campaigns achieve company goals.
  • Managing the updates of the company website.
  • Improving the usability, design, content and conversion of the company website.
  • Implementation of a marketing automation platform and CRM for the business.
  • Establishing a range of automated marketing campaigns based on various criteria.
  • Reviewing existing marketing campaigns across the business and automating where appropriate.
  • Carrying out A/B testing on automated marketing campaigns to maximise results.
  • Segmenting audiences and optimising campaigns to increase effectiveness.

Review & Reporting

  • Tracking conversion rates and making improvements to the website.
  • Experience in Google Analytics, Google Tag Manager, and Google Data Studio and other data visualization tools
  • Ability to create and run FaceBook, Instagram, and Google Ads and execellent speaking and .
  • Using PPC, SEO, understanding analytics and measuring ROI.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Reporting on all campaigns and making changes where necessary.
Required Knowledge & Skills:

Education and Skills

  • MBA in Marketing would be preferred
  • Deep understanding of best-in-class online and demand generation and lead nurturing practices
  • 7+ years of marketing and marketing program/lead generation experience
  • Understanding of core online marketing metrics, web analytics and reporting, and list management
  • Experience creating content for the web and growing a social audience
  • Familiarity with Marketing Automation Software and email marketing tools
  • Understanding of software and technology sales processes and cycles
  • Experience with US market and marketing products and / or services to these organizations
  • Excellent verbal, writing and presentation skills
  • Ability to be a Self-starter.
  • Highly organized and detail-oriented

Experience

  • SEM: 5 years
  • SEO: 5 years
  • Adobe Creative Suite: 2 years
  • Content Management Systems: 3 years
  • Facebook Ads & Google Adwords - 5 years

 

No of Openings: 1
Level: Senior
Experience: 5 - 10 years
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR
Contact Company: Pyreon Software Consultants Private Limited

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