Born in 2013, brainchild of an IIT-ISB alum, Pureplay Skin Sciences is a new-age, values-based, science-driven clean beauty & grooming company that believes in doing good – to people, & the world around us! Team Pureplay are a bunch of passionate, fun & pun-loving people and we know we are on to something big. Saying no to artificial beauty standards and being as real as possible is a part of our DNA.
We are building a high performing team which aspires to be the best in the industry. As a part of this team, you will be responsible for scaling and generating high ROAS across paid media channels.
Roles & Responsibilities:
Key Performance Indicators
- High ROAS
- Scale of digital marketing channels
- A/B tests/Experiments conducted
- Collect and analyze customer, marketing and website behavior data
- Develop strategies for growth, assess new campaigns and build campaigns to drive ROI
- Test campaigns, analyze key metrics, and identify opportunities to increase campaign performance
- Create dashboards, data visualizations, and campaign and website performance reports
- Keep marketing and sales team up-to-date on current campaigns, informing them on what parts of our digital marketing are the most effective
- Conduct competitor analysis and study market trends to develop digital marketing strategies
Required Knowledge & Skills:
- Preferred : B. Tech, NIT/IIT, 1+ yr experience in Analytics
- Mandatory : B.Tech, IIT/NIT/BITS/VIT
- Working relationships - Stakeholders
- Brand Teams, Analytics Team
We work on all Saturdays as we use the Saturdays to recoup and plan for the week ahead, if you are willing to work hard and be a part of an amazing growth journey then drop apply with your profile!
Benefits & Perks:
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