Genxlead is an emerging company in the field of E-commerce. It is a Chennai-based entrepreneurial endeavor to provide ITES based solutions for global clientele, initiated by the senior management that has more than 15 years of expertise in the field. . We offer services such as E-mail Marketing, Social Marketing and Mobile Marketing amidst others. Started in the year 2012, with just a handful of employees, today Genxlead has human resource of 200+ and still counting. Since the inception, the company has been the preferred e-mail marketing partner for our clients.
Roles & Responsibilities:
- Proven experience as a Google Ads Analyst/Specialist
- Sound knowledge on Google Ads Features
- Create & manage Google ads campaigns with the goal as sales (achieving monthly target), KPI based approach is much appreciated
- Measure the performance with different set of analysis like sweet spot, search query analysis, target audience analysis using analytics tools & internal CRM reports
- Analytics mindset & Critical thinking (Record the results to avoid redundant mistakes)
- Acquire insights on online marketing trends, Refer to case studies & Implement the same if required
- Actively collaborate with other marketing channel associates for ad creatives, products categories & targeting ideas in order to tap potential customers
- Take responsible decisions to maintain or improvise the Sessions, Conversion, Cost/Conv, etc with the provided Google ads budget
- Render assistance in report creation with upon request from Team lead
- Monitoring the website performance & informing the development team in case of bad user experience
- Participate in monthly target meetings to decide on target invoice with respective budget, share Google ads performance insights & assist other team members marketing plan(if required)
Required Knowledge & Skills:
Please refer to the description above.
Benefits & Perks: