XOXOtails is a pet care startup based in Noida which has been offering services since Dec 2018 and served more than 10k+ pets till now. Services include dog and cat boarding, dog and cat grooming, dog training, dog walking, pet taxi and much more in pipeline. We offer home delivery of pet products across Delhi-NCR with already vetted assortment of fellow community over 100+ Brand Partners like Royal Canin, Farmina, Acana, Orijen, Drools, Pedigree, Whiskas, Me-O, Gnawlers, Jerhigh, Trixie, Purina etc. We know that raising a pet involves decent expenditure. Hence, we give lowest price guarantee to our membership users. Subscribe today and leave all your pet related hassles to us. Keep woofing!
Roles & Responsibilities:
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales.
- Research and write original SEO ready content for company website, blogs, articles, publications, infographics, online communication, and content assets including case studies, emails, newsletters, social and more.
- Coming up with ideas and creating useful content which derives traffic
- Editorial requirements include basic knowledge of On Page/ Off Page SEO understanding, content categorisation and structure, content development, distribution and measurement.
- Systematically distribute content online to various parties (PR, discussion forums, bloggers, guest post websites and social channels, etc.)
- Grow our presence in relevant verticals through content co-promotion, syndication, etc. with trade publications and associations.
- Grow our reach to end audiences and improve engagement/conversion across channels (social, email, blog)
- Create the content our target audience is looking for
- Must understand the basic best practices of the main social media channels, which content and approaches work on each and why
- Repurpose and optimise existing content for digital channels.
Required Knowledge & Skills:
- 2 to 5 years demonstrated experience in writing/editing/publishing corporate content specific for the web, preferably for a b2b service company
- Highly creative writing skills with an ability to write original and interesting content
- Experience researching and reporting on relevant industry trends and best practices to identify opportunities for new or improved SEO content.
- Must be able to write content optimised for SEO
- Demonstrated experience writing blog posts
- Ability to develop new topics, research, and find a unique spin on existing topics
- Background in search engine optimisation is preferred but not necessary
- Experience with content management systems and strong understanding of content workflows
- Prior work with B2B companies preferred.
- Understanding of SEO best practices.
- Understanding of best practices for promotion/sharing content through social media channels. Social experience for a B2B services company preferred.
- Experience using MS Office, Google Analytics, WordPress, Mailchimp, social media tracking software preferred
- Startup experience is preferred.
Benefits & Perks:
- Flexible work timings
- Numerous growth opportunities
- Standard perks and benefits apply.
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