Content Writer

Overview

Indias leading Educational ERP Software company, a Deloitte Fast 50 Company and ET Growth Champion Serosoft is looking for a dynamic Content Writer who can handle various communication tasks with panache and possesses a passion for writing and an innovative ability to create successful marketing campaigns and aid in creating company growth.

Tagged as: Content Developer, Content Development, Content Editing, Content Editor, Content Generation, Content Optimization, Content Research, Content Specialist, Content Strategist, Content Strategy, Content Writer, Content Writing, SEO Content Writer, SEO Copywriting, SEO Writer

Roles & Responsibilities:

• Research industry-related topics
• Produce well-researched, search engine optimized content for online publication and print on a requirements basis
• Create and follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
• Utilize industry best practices and familiarity with the organizations mission to inspire ideas and content
• Write clear marketing copy to promote our products
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs etc.
• Proofread and edit content before publication
• Coordinate with marketing and design teams to illustrate articles
• Identify customers needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images, and tone)
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement

Required Knowledge & Skills:

• Proven work experience as a Content Writer, Copywriter, or similar role
• Experience doing research using multiple sources
• Familiarity with web publications
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions
• Ability to meet deadlines and work independently with little or no daily supervision
• Strong interpersonal skills and willingness to communicate with colleagues, and management
• Ability to work on multiple projects with different objectives simultaneously
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Familiarity with SEO best practices while writing content and knowledge of the latest writing tools is a plus
• Ability to write content with adherence to the organizations style guides and policies for publication