Shriram Value is a leading IT and BPO services company, with strong technology and domain expertise in Insurance , Financial Services , HR services and Business Process Management with a proven track record of delivering high quality solutions.
Roles & Responsibilities:
- Develop highly effective, original and targeted marketing copy for the promotion and sale of IT products
- Work in tandem with other departments (Product Team) of the organization to write and edit creative materials for promotions, direct marketing (email, newsletter), advertisements as well as website content, etc.
- An advertising background with an understanding of search engines and Internet Marketing is an added benefit.
- Exposure to writing print promotional materials, online web content, press releases, and copy to assist in a company's advertising and marketing efforts.
Required Knowledge & Skills:
Key skills : Knowledge of standard writing practices for web , basic design fundamentals , hands on experience in digital content management systems , SEO writing , comfortable with copy writing and long form content writing for blogs & websites, Video scripts, developing case studies, whitepapers & info-graphics
Qualities required :
- Developing high-quality content such as articles, whitepapers and case studies on a consistent basis for the company's website and blog.
- Ability to write fresh, consistent and customer friendly content in a variety of formats and styles for multiple audiences.
- An understanding of keywords and Meta tags - Ability to write web page titles, Meta tag descriptions, alt tags for images etc.
- Experience with a publishing house/marketing agency/SaaS Product can be an added advantage.
Benefits & Perks: