The candidate will be responsible for creating, improving and maintaining content to achieve our business goals. The duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
Our ideal candidate is an experienced professional with demonstrable creative writing skills.
Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
Roles & Responsibilities:
- Build on product messaging that sets new products apart from others in the market to give them a unique selling point
- Create content such as case studies, videos, website copy and blog posts
- Identify new content generation ideas and distribution channels.
- Driving growth through actionable content.
- Should have strong keyword research skills.
- Write creative edits/copies for emails, SMS, and push notifications.
Required Knowledge & Skills:
- Must have 2-3 years of experience in B2B content marketing.
- Should be well-versed in B2B marketing, brand communications, SEO content.
- Should have the ability to work with minimal supervision, be proactive and self-motivated.
- Should know creative writing.
Key skills required - WordPress, Google Analytics, Grammarly or grammar tools, Keyword research tools like Google Keyword Planner, SEMrush, etc (edited)
Benefits & Perks:
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