Content Marketer

Overview

Welcome to to fast paced startup. you will be responsible for creating product marketing content ( blogs, presentations, email pitches, banners, videos etc ) and distributing it across multiple channels ( email, social media, Ads, youtube, SEO, listing etc. ) to reach to global audience.

Job Location: Anywhere in India

Tagged as: Content Creation, Content Generation, Content Management, Content Management System, Content Manager, Content Marketing Analyst, Content Marketing Manager, Display Advertising, Google SEO, Inbound Marketing Manager, Infographic Design, PPC Campaign, Search Engine Marketing, Search Engine Optimization, White Paper Writing

Roles & Responsibilities:

• Brainstorm new and creative growth strategies
• Strong control on quality of content, can take help from agencies and other vendor partners
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Build and manage rich contents like blog posts, ebooks, presentations, webinars, whitepapers, infographics, reports, etc. which attracts qualified traffic.
• Optimize lead nurturing process and marketing automation through content, social channels, and email.
• Propose new and improved ideas on inbound marketing campaigns.
• Develop, implement, and manage marketing campaigns that promote the products and services of a company.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads.
• Support sales function with presentations and brochure.
• Edit and post content, videos, podcasts, and audio content on online sites.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Creating and executing email-based marketing campaigns.

Required Knowledge & Skills:

• Excellent written and verbal communication skills
• High inclination to create stories
• Proven working experience in digital marketing
• Creative mindset for new ideas
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Minimum 1+ year of experience
• Startup experience preferred with entrepreneurial mindset
• Ideally MBA marketing