Welcome to to fast paced startup. you will be responsible for creating product marketing content ( blogs, presentations, email pitches, banners, videos etc ) and distributing it across multiple channels ( email, social media, Ads, youtube, SEO, listing etc. ) to reach to global audience.
Job Location: Anywhere in India
Roles & Responsibilities:
- Brainstorm new and creative growth strategies
- Strong control on quality of content, can take help from agencies and other vendor partners
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Build and manage rich contents like blog posts, ebooks, presentations, webinars, whitepapers, infographics, reports, etc. which attracts qualified traffic.
- Optimize lead nurturing process and marketing automation through content, social channels, and email.
- Propose new and improved ideas on inbound marketing campaigns.
- Develop, implement, and manage marketing campaigns that promote the products and services of a company.
- Enhance brand awareness in the digital space.
- Drive website traffic and acquire leads.
- Support sales function with presentations and brochure.
- Edit and post content, videos, podcasts, and audio content on online sites.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing email-based marketing campaigns.
Required Knowledge & Skills:
- Excellent written and verbal communication skills
- High inclination to create stories
- Proven working experience in digital marketing
- Creative mindset for new ideas
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Minimum 1+ year of experience
- Startup experience preferred with entrepreneurial mindset
- Ideally MBA marketing
Benefits & Perks:
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