Overview

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Roles & Responsibilities:

The Campaign analyst or Keyword Analyst is charged with accurate set up of search engine marketing (SEM) campaigns.

The candidate must be flexible and able to multitask across a variety of job duties, including:

  • Creation of comprehensive keyword lists and ad groups for PPC campaigns
  • Setup of initial campaign bidding
  • Identify basic campaign setup issues
  • Online research to support development of keyword lists and campaign strategy
  • Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance
  • Prioritize work effectively in order to meet all customer commitments daily
  • Work overtime when needed to meet critical deadlines
  • Complete other tasks and projects as needed

 

Required Knowledge & Skills:

Key Skills

  • Demonstrates expertise and mastery of key technologies and systems to set up and optimize campaigns (ReachLocal Platform, SalesForce, Publisher UIs)
  • Possesses extensive and up-to-date knowledge of digital advertising trends and best practices
  • Ability to prioritize workload and meet strict deadlines
  • Accurately and consistently complete setup of campaigns
  • Ability to quickly learn and adjust to integrate new processes and products as needed

Key Competencies

  • Detail Oriented
  • Creates high quality keywords lists and other work output
  • Notices trends and makes recommendations to optimize future campaigns
  • Communication & Service
  • Clearly communicates with other services team members via email and ticketing system
  • Ability to clearly communicate across other cultures
  • Genuinely cares about resolving and avoiding campaign issues to drive client retention
  • SEM Knowledge
  • Basic understanding of Search Engine Marketing (SEM, PPC)
  • Understanding of broader Advertising and Marketing concepts
  • Training & Mentorship
  • Contributes to training of other team members and training documentation
  • Can work with other team members to accomplish common goals

Primary Location

5-B | Express Zone Towers | Patel Vanika | Western Express Highway | Goregaon (E) | Mumbai – 400097

 

No of Openings: 1
Level: Manager
Experience: 1 - 4 years
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Any Doctorate in Any Specialization
Benefits & Perks:
  • Full-Time, 5 Days a week and 1 full Saturday working in the month
Recruiter Name: Shivani Pati
Contact Company: ReachLocal India

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