Overview

IKON Marketing Consultants is one of the leading marketing consulting firms in India that specializes in developing and implementing results-oriented marketing strategies. For 18 years, we have been helping Corporate, SMEs and Startups build their powerful brands and drive business growth.

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Roles & Responsibilities:
  • Come up with new ideas and new ad programs for acquisition, downloads or retentions
  • Work with catalog team, business development team, and other stakeholders to create comprehensive ad campaigns that are ROI focused
  • Understand consumer behavior and use Big Data for harness users
  • Be mathematically inclined and be able to run all sort of analytics
  • Drive all digital marketing activities including - search marketing (SEO / PPC), display media, mobile and social media, affiliates-marketing, lead generation and digital partnerships
  • Facebook advertising for lead generation- targeting, budgeting, implementation, optimization, monitoring and analysis of ads
  • Media strategy: develop media drive research for consumer understanding, market gaps and industry trends
  • Drive online site development with global team
  • Monitor RoI for bought, own and earned media, initiate tracking studies and campaign effectiveness
  • Work closely with internal team members for media & touch-point strategy, PR, earned media, customer marketing, retail visibility, market research
  • Brand communications regularly churn out fresh communication for digital media- through the in-house team as well as creative agencies.
  • Regular competition mapping and research, media planning and budgeting, in line with the strategic goals of the brand
Required Knowledge & Skills:
  • Good communication skills
  • Good understanding of various online ad formats
  • Prior experience in paid search, social media, lead generation, mobile marketing or email marketing preferred but not required

 

No of Openings: 1
Level: Associate
Experience: 5 to 6 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: HR
Contact Company: IKON Marketing Consultants

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