Overview

Candidate should be able to strategize, execute, monitor and optimize campaigns on all biddable platforms (Google, Facebook, Bing – primarily)

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Roles & Responsibilities:
  • Planning, executing and managing Pay Per Click (PPC) campaigns on Google Ads (Search, Google Display Network, Shopping), Facebook Ads, Bing and Twitter
  • Daily monitoring of campaign performance including conversion rate, cost per conversion, ATV, CPC, CTR and Mobile vs Desktop bid to maximize ROI
  • Managing multiple Remarketing campaigns across Google Ads Display, Search (RLSA), Shopping ads (PLA) and Dynamic Remarketing
  • Manage Product Listing Ads and Feeds on Google Merchant Center
  • Provide strategies for keyword opportunities, campaign structuring, targeting, bidding and other facets of paid search/display or Facebook campaigns following organizational goal
  • Analyze the performance of accounts and campaigns on Google Analytics
    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI & other KPIs)
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer points.
Required Knowledge & Skills:
  • Should have sound knowledge of pixel tracking and tag implementation through tag manager
  • Hands-on experience in running YouTube Video Campaigns (True-View instream & Video Discovery Ads Campaigns)
No of Openings: 1
Level: Assistant
Experience: 2 - 6 years
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: Deepti Mendiratta
Contact Company: SVG Media

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