Modicare, is one of India’s leading Direct Selling companies and is a major player in an industry dominated by multinational giants. Modicare has grown from the initial 400 distributors in 1996 to its present level of 4,50,000 distributors. The company has 49 centers across the country that supplies products to over 2,600 cities. Modicare offers products in the categories of Nutrition, Health & Wellness, Personal Care, Laundry Care, Auto Care, Food, Home Care, Colour Cosmetics & Skin Care & Water Purification.
Roles & Responsibilities:
- Manage the digital marketing calendar/ posts to grow the social media presence and increase overall brand awareness and consideration on the brand
- Develop and run paid and unpaid social media (FB, Instagram, Youtube, Twitter, Linkdin, etc) advertisements/campaigns eg. PPC, like campaigns etc.
- Deliver relevant campaign insights to drive development of new initiatives and optimization of existing strategies
- Monitor the performance of social media platforms through regular reporting
- Ideate and execute multiple digital and social campaigns.
- Managing the website content and align new ideas and innovations.
- Oversee content production from concept to execution.
- Provide Campaign performance reporting and analysis like CTR, Conversion rate etc
- Strong understating of current digital marketing strategy and best practices
Required Knowledge & Skills:
Desired Candidate Profile
- Experience in social media management and campaign planning and execution
- Good in strategizing brands requirements for digital media channels
- Strong problem-solving and collaboration skills
- Should be able to ideate, plan, and create content from scratch.
- Must possess creativity and an analytical mind-set
- Ability to establish and meet deadlines, change directions when necessary and manage multiple projects at once
Other Key Functional Skills Required:
- Content Writing Skills
- Highly creative
- Ability to conceptualize and oversee execution
- Rigorous follow through for all projects
- Takes ownership
- Operational excellence
Benefits & Perks:
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