Assistant Manager – Digital Marketing (App Store Optimization and Mobile App Marketing)

Location: Bangalore

Desired Experience: 3-5 Years

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Roles & Responsibilities:
  • Establish, implement and measure the effectiveness of mobile app promotions to drive adoption and engagement of our mobile app.
  • Develop and update the company's App Store Optimization strategy to take the app to the leading position for appropriate keywords
  • Research and analyse competitor apps for Keywords analysis, App Rankings, Trending Keywords.
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Provide complete performance reporting and analysis on all app promotion campaigns and take relevant action on insights gained.
Required Knowledge & Skills:
  • Knowledge of app ranking factors for Android and iOS stores
  • Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyse, and present data.
  • Clear understanding of App Store Optimization, Ad networks and other mobile app user acquisition channels.
  • Must have knowledge of the following tools/platforms :- Google Play Console, Google Firebase, App Store Connect, App Annie, Moengage.
  • Good to know : AppsFlyer/Adjust
No of Openings: 1
Level: Manager
Experience: 3-5 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required
Benefits & Perks:

Not Disclosed.

Recruiter Name: Franklin Assistant Manager - Human Resource at BankBazaar.com
Contact Company: BankBazaar
Email: careers@BankBazaar.com

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