We are looking for a dynamic App Store Optimization Specialist for our Team.
Roles & Responsibilities:
- Analyze the performance of Gradeup on the app stores platforms
- Set up an App Store Optimization (ASO) strategy to optimize and improve Gradeup conversion rates
- Contribute to the companys App Store Optimization guidelines.
- Work with external agencies and internal stakeholders to gain insights and identify areas for improvement
- Optimize Gradeup organic index on all digital devices: ASO for in-app ecosystem on Android
- Optimize search keywords, product descriptions, screenshots, videos, icons, and reviews to improve keyword rankings and install rate
- Monitor and report on keyword rankings, install rate, and effectiveness of experiments on our key markets
- Work on some special operations and transversal projects within the team
- Stay current on the latest innovations in app store optimization for Google Play.
- Stay abreast of the competitive landscape and develop new initiatives
- Hand-on experience on Google Play Console Tool, App Tweak, AppsFlyer, TheTool.io etc.
- Share Weekly, Monthly Reports for App Store
Required Knowledge & Skills:
- Experience in planning and implementing an App Store Optimization strategy achieving significant app user base growth.
- Deep interest in ASO, including knowledge of app store algorithms, optimization methods and effective strategies for growing app installs.
- Analytical mindset with an expert level proficiency in Excel and Google Sheet, a passion for data report analysis and case studies
- Should be self-motivated and able to work effectively in an autonomous environment, proactive and persistent
- Comfortable with multi-tasking in a very fast-paced work environment
- Fluent in English and Closely work with the Product, Design and Communication team.
Benefits & Perks:
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