Firstcry.com is India’s largest and most loved kids- brand. FirstCry INTELLI is a new business unit focused on learning and development. We are looking to hire an entrepreneurial individual who has an acumen for operational excellence and a penchant for driving revenue profitably.

We are hiring for Digital Marketing Manager Role for our corporate head office Pune

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Roles & Responsibilities:
  • Manage the P&L for the business including sales, spends, operating costs and product margins
  • Set up performance marketing and acquisition strategy including planning, budgeting, reporting and execution across multiple channels
  • Own the digital marketing strategy to build awareness, traffic, leads, conversions and retention
  • Own key business performance metrics like CPL, CAC, and LTV. Create a plan and implement innovative ways to optimise them
  • Setup strong analytics tracking and reporting to ensure perfect visibility of all relevant business operations performance
  • Work closely with business stakeholders in Product, Brand, Technology, Telesales, Finance and other teams to improve sales funnels and margins
  • Manage digital business operations for marketing campaigns - creative, channels, testing, tracking, reporting and optimisation
  • Setup scalable digital processes with speed across channels - email, SMS, push, affiliates, search, social media etc.
  • Define and execute A/B or multivariate test cases for end to end performance funnel
  • Set up processes for customer feedback across the products and processes
Required Knowledge & Skills:
  •  5+ years- in digital marketing or products with at least 2 years of experience in handling the team and 2+ years- experience in driving sales and revenue of a portfolio of products/services.
  • Expert knowledge of organic and paid media
  • Business focused and demonstrated ability to deliver results that is timely, relevant and effective, and strong people and project management skills
  • Strong analytical skills and adept at analytical tools
  • Adaptability in a dynamic environment
  • Exposure in managing subscription led business and P&L management is an advantage
No of Openings: 1
Level: Senior
Experience: 6-18 yrs
UG: Any Graduate in Any Specialization
PG: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Poonam Thakur HR Executive at Firstcry.com
Contact Company: Firstcry

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