Overview

We’ve tried to transform the way India shops for beauty and that hasn’t been easy. Luckily for us, we have an incredible team that loves a challenge. Our team is constantly growing and evolving and we’re always on the look-out for young, energetic, highly-motivated superheroes to come aboard.

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Roles & Responsibilities:

Adwords:

  • Creation, targeting, creative direction, copywriting, optimization & analysis of Campaigns - Search, Shopping, Display, App, Engagement, Remarketing etc.
  • Measuring and reporting on performance across brands, categories & campaigns using analytics tools
  • Identifying trends in the industry and developing insights to optimize spend and performance based on the insights
  • Brainstorming new and creative growth strategies for the channel
  • Planning and executing experiments, A/B tests and conversion tests and utilize analytical ability to measure and evaluate success
  • Collaborate internally with the team and multiple stakeholders to efficiently manage campaigns
  • Keeping up with the latest digital marketing techniques, trends, platforms and best practices

App Push:

  • Would be required to work closely with cross functional teams such as brand management, design, retail and content to plan for the monthly marketing campaign calendar for App pushes
  • Continuously measure App engagement metrics like MAU, DAU, Converting users on a daily basis
  • Create app pushes, target customer audiences based on behaviour, analyse post performance on a daily basis
  • Develop new and innovative communications styles and design campaigns to improve user engagement on the App
  • Constantly optimise for best results in terms of CTRs, Conversions, Revenue, etc.
Required Knowledge & Skills:

Please refer to the description above.

No of Openings: 1
Level: Executive
Experience: 1-4 yrs
UG: Any Graduate in Any Specialization
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Benefits & Perks:

Not Disclosed.

Recruiter Name: Prasad Palyekar Manager at FSN E-Commerce Ventures Pvt Ltd
Contact Company: FSN E-Commerce Ventures Pvt Ltd
Email: careers@nykaa.com

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