AdWords & App Push Executive

Overview

We’ve tried to transform the way India shops for beauty and that hasn’t been easy. Luckily for us, we have an incredible team that loves a challenge. Our team is constantly growing and evolving and we’re always on the look-out for young, energetic, highly-motivated superheroes to come aboard.

Tagged as: A/B Testing, App store optimization, Campaign Management, Conversion Rate Optimization, Copy Writer, Digital Marketing, Digital Marketing Executive, Display Advertising, Google Ads, Growth Strategy, In-App Purchase, Marketing Campaigns, Mobile Marketing, Mobile SEO, PPC Campaign

Roles & Responsibilities:

Adwords:

• Creation, targeting, creative direction, copywriting, optimization & analysis of Campaigns - Search, Shopping, Display, App, Engagement, Remarketing etc.
• Measuring and reporting on performance across brands, categories & campaigns using analytics tools
• Identifying trends in the industry and developing insights to optimize spend and performance based on the insights
• Brainstorming new and creative growth strategies for the channel
• Planning and executing experiments, A/B tests and conversion tests and utilize analytical ability to measure and evaluate success
• Collaborate internally with the team and multiple stakeholders to efficiently manage campaigns
• Keeping up with the latest digital marketing techniques, trends, platforms and best practices

App Push:

• Would be required to work closely with cross functional teams such as brand management, design, retail and content to plan for the monthly marketing campaign calendar for App pushes
• Continuously measure App engagement metrics like MAU, DAU, Converting users on a daily basis
• Create app pushes, target customer audiences based on behaviour, analyse post performance on a daily basis
• Develop new and innovative communications styles and design campaigns to improve user engagement on the App
• Constantly optimise for best results in terms of CTRs, Conversions, Revenue, etc.

Required Knowledge & Skills:

Please refer to the description above.