Digital Marketing Internship: 8 Reasons, Why it’s significant for your Career?
Is doing Digital Marketing Internship so important to start a career in this field?
In one sentence,
Yes; A Good Internship program can create the real foundation of your Digital Marketing Career if you do it sincerely.
It’s not just any cosmetic addition which courses put in their brochure or the experts recommend.
Rather this is one such aspect, seeing which you should decide whether you will join in a particular digital marketing program or not. Yes; it’s that important!
Because, the market is huge, so the competition. The course you have chosen to start your career in digital marketing, many others have also chosen that.
Now if you don’t have a solid edge over the others then why a company should hire you? Right?
So always pick such a Digital Marketing Course/ Program that offers the best Internship program at the end of it.
I know, what you are thinking right now. You must be wondering, “okay, I got your point but still, I’m not clear why exactly I should do an internship and why are you giving it such paramount importance”?
it’s because Internships work as a bridge between your academic and professional arena.
During the internship, you get to learn some such skills which can transform your career in a whole new way and these can also help you to put your feet more strongly in the professional ground.
Now without spending much time, let’s find out the actual reasons in detail…
#1. You need to have Practical Skills to excel in this field
There is a huge difference between your classroom & the project floor.
In the first place, you will get an ample amount of chances to trial & error but in the real ground, you have to work on real stuff, where the real money is involved & it’s the client’s money.
So not just your position but the reputation of the company is also at stake.
& one major thing is when you will work on any live project you will find such problems/ issues which you could never even imagine in your theoretical sphere.
That’s where Digital Marketing Internship for Fresher (especially) comes into the picture.
Whichever theories you have learned in your curriculum in the internship you will get a real chance to apply those & parallelly acquire knowledge & insights from experts under whom you are working.
So a 2-3 months solid internship can give a good practical exposure backing on which you can make a strong entry in the market.
#2. Having a Holistic View of the Digital Marketing Industry is Important
Digital marketing is an ocean, from outside you might think you can conquer everything by yourself but when you enter into the paradigm you see, it’s not that simple.
There are many specialized areas like Search, Social, Content, Creative, PPC, etc. and each of the mentioned areas has their own dynasty.
If you pick any of the specializations I mentioned above to become a master it will take a hell amount of your time, effort & persuasion.
In your classroom, you only get a blueprint of all these but only when you go to the real work environment, will understand how these segments are linked to each other & functions to drive a complete Digital Marketing Process successfully.
So when you are in a live Digital Marketing Internship program you get to know each & every nut and bolts of the industry in a holistic way.
#3. Learn how the Real Industry functions, the procedures & methodologies
As I have already mentioned that working in a real environment is a completely different ball game altogether. You can’t just learn everything sitting in your classroom.
That’s why when a fresher joins a company without having a prior industrial experience, for the fast couple of months becomes a hell amount of struggle to cope up with various methodologies/ practices.
But think, if you had got a chance to work & experience the real work culture, environment & process after completing your training wouldn’t that be beneficial to you?
Because while you are in an Internship, you have to work on real projects, communicate with real people & have to solve the real challenges.
So more or less in the 2-3 months of time, you will get a fair idea about how the industry works and what you have to keep in mind to thrive.
#4. Learn how to Interact in a professional environment. The People Skills & Team Dynamics!
Yes; Two of the most essential qualities of a successful professional. The first one is having effective communication skills & the other one is, you have to be a good team player.
Because in a real work environment, you have to work within a team and in every step, you have to communicate/ coordinate with other teammates.
You are no longer a Lone Ranger, so if you can’t mix yourself up with people who are in your team you will never be able to sustain for long.
Especially in a field like Digital Marketing. Because it’s a complete team game and without the backing of your team, solely you can’t achieve anything.
So learning professional etiquette & a little bit of people skills is really important to sustain and thrive in the workplace.
& only an effective internship program can help you gain these skills.
#5. Explore your Real area of Interest & Shine
In whichever field you are, finding your real area of interest is really important to shine as a professional. The Digital Marketing field is not an exception to this.
Maybe you are a creative person or someone who likes to play with data & report or you are a performance geek, in digital marketing sphere, there is space for everyone with their own interest or knack.
So while you are doing your Digital Marketing Internship in an agency that’s the perfect time to identify your real area of interest & according to that reshape your career.
Though you have completed a generic training program, you can choose a wide range of specializations like SEO, Performance, PPC, Social Media, Content & many more.
So the choice is yours. that’s the reason I told in the very beginning to utilize your Internship phase wisely.
#6. Build an Excellent Professional Network & Boost your chances of getting hired
If you have a strong connection with people from the aligned industry it will help you a lot in landing your first job.
Let’s say, the company where you are doing your internship, if your performance & equation with your respective manager or team members are good then there is a big chance of getting hired without much hassle.
& besides that while, you are spending 2-3 months in a professional organization and build some valuable networks it can help you a lot in your future job hunting.
There is no alternative of strong reference or recommendation in an organization.
So think about it and leverage your internship phase for making some solid connections with industry people.
#7. Improve your Self-confidence
One of the major benefits that an Internship can bring is your self-confidence as a professional.
So rather than directly entering into the job from the learning phase, if you go through a live Internship not only your skill but also your confidence level will increase manifold.
Even when you will sit for your first job interview you will be able to project yourself in a much better manner.
The interviewers will also get a positive vibe from you which will increase your chance of getting hired.
#8. Make you Resume more Powerful
As an aspiring Digital Marketer, if you need a solid start in your career, you need to build up a solid resume besides your knowledge.
Because in this sphere everybody wants such a candidate who has at least some hands-on experience so that he/ she can pick-up faster.
But the question is, as a newbie how will you bring that experience until you are getting a job, right?
That’s where the Internship plays a pivotal role. A Digital Marketing Internship for a couple of months not only makes you more practically sound but also adds great value to your profile/ resume.
Now after reading this entire article I hope you have understood what’s the importance of an Internship in your Digital Marketing Career.
So get up to reshape your career!!! At JobsFrontier, we’re always here to help you out with the most critical aspects of your career.